“WE TREAT OUR PEOPLE LIKE ROYALTY. IF YOU HONOR AND SERVE THE PEOPLE WHO WORK FOR YOU, THEY WILL HONOR AND SERVE YOU.”
Mary Kay Ash
Client: Holland Casino
Year: 2015
Agency: Quince
Role: Art director
Objective: introduce the new Holland Casino corporate wear designed by Monique Collignon and stimulate company pride
Concept: With the idea Kings & Queens we focus on the employee. The employees are in the faces in their own campaign. The men are the Kings and the women the Queens. Holland Casino ensures they look like royals and hopes they behave like one.
