THE BIG SHOW OFF

MR. BIG GIVES TELFORT SHOP EMPLOYEES A SALES & KNOWLEDGE BOOST

Client: Telfort

Year: 2014

Agency: Quince

Role: Project leader, art director and designer

Objective: achieving sales targets on Samsung promotion models and provider subscriptions. Secondary objectives: product knowledge about Samsung, increasing promotion models, optimising collaboration within the teams on the shop floor. Target group: sales force in the 60 Telfort shops. Period: two months

Concept: ‘The Big Show Off’. Mr. Big, once himself a ‘highly successful salesman’, challenges the sales teams in promotion videos to participate in online knowledge quizzes and sell as many promotion products as possible. The teams with the best knowledge and sales results are rewarded with ‘Show Off’ prizes.